Choosing the Best Location for Outdoor Digital Signage

Implementing digital signage, whether it is indoors or out, can be a substantial investment; getting the most out of your screen is therefore important in getting a return on this investment.

Location is perhaps one of the key aspects of any digital advertising campaign that can make a real difference to how quickly this return on investment is made.

Outdoor Digital Signage

The great advantage of outdoor screens is that the potential audience is always greater than a similar indoor system. Not only can an outdoor digital screen reach all the people that go in an out of shopping malls or retail stores, they can also reach those that don’t.

Outdoor digital signage can also be viewed by commuters in buses, taxis or motor cars which is why so many people are now opting for an outdoor screen.

There are several key aspects to the location of an outdoor screen.

• Traffic
• Readability
• Protection

Traffic

Areas with the highest footfall are by far the best locations. Main commuter runs, and along high streets are by far the best location to optimise traffic but obviously there may be limitations to which locations you can place your screen.

Readability

Another aspect of the location is how it is viewed. Serious consideration should be placed into how the device is mounted. Too high; such as from the ceiling, and it may get ignored. Eye-level is by far the best height but this can be difficult to achieve. A floor mounted digital signage enclosure is one solution but these take up space so a wall mounted solution may have to be used instead.

Ensuring you have the correct angle of the screen can also increase its readability. All screens should be tilted so it is easy to read by the oncoming audience.

Protection

While waterproof LCD enclosures and other outdoor TV systems will protect the screen from the weather elements, the biggest enemy of the outdoor digital signage screen is the sun. A bright sun can make a screen unreadable, washed out, or create glare. There are multiple options to counter this from transflective TV screens, high brightness LCDs and anti-glare glass. However, one of the simplest solutions is to position the screen facing away from the sun’s path. If this isn’t possible you can always place a hood or canopy over the device to protect it from the sun.