Increasing Awareness, Marketing and Branding – Outdoor Digital Signage

Promotion is part an parcel of nearly every business; from retail to education, manufacturing to finance, getting the message across is an essential to increase awareness and drive up revenue.

Outdoor digital signage is one of the latest marketing tools in the advertisers’ arsenal. It’s a term to describe the use of any type of digital, LCD or plasma screen, used for promotion in place of traditional signage.

An outdoor screen has many advantages over other types of outdoor advertising such as the static poster of billboard.

Not only are outdoor digital signage screens brighter and more colourful than static signs, the use of transitions and moving images makes the digital version far more noticeable and engaging.

But there are other advantages to outdoor digital signage too. Because of its digital nature, content can be uploaded remotely, this means unlike billboards and static signs, no technician is required to put up new content or replace the older adverts.

As content is digital it also means that multiple advertisements can be used on the same screen, this is extremely attractive to advertisers who can maximise revenue from a single display but equally it drives down the cost of outdoor advertising as more space is available.

Another great advantage of outdoor digital signage is the flexibility of it. Content on outdoor screens can be timed for particular events, days or times of day – equally content can be uploaded instantly, making outdoor screens ideal for use as narrowcast information or emergency displays.

The only downsides to outdoor digital signage is the high initial cost of sourcing the screens, protection and installation; however, this cost can be driven down by using an LCD enclosure combined with a standard commercial grade screen rather than an expensive waterproof outdoor LCD. Content too can be generated in-house, further reducing costs and making outdoor digital signage more available.