News
The Hidden Challenges to Installing an Outdoor Screen
Posted by: Richard Williams | Posted on: November 15th, 2012 | 0 Comments
With such rising popularity, outdoor digital signage is becoming an important part of external marketing for many businesses. Increasingly, more and more information screens are being used outside too, especially around transport hubs, and schools and colleges. Part of the rise in outdoor screen use is due to the falling cost of LCD screens and the availability of protective systems such as
The Future of Outdoor Television
Posted by: Richard Williams | Posted on: November 14th, 2012 | 0 Comments
With the Internet broadcasting TV programs, radio shows, films and music there is a growing divergence of media and the traditional platforms have become somewhat indistinguishable. People are now just as likely to watch television on the Internet, than on their home TV systems or have an outdoor television. Read More
Protecting TVs in Custodial Suites, Prisons and Institutes
Posted by: Richard Williams | Posted on: November 13th, 2012 | 0 Comments
Protecting LCD screens from the weather, vandalism and attack is a common concern for those considering outdoor digital signage. But there is another are where LCD’s are commonly used where not only protecting the device from attack becomes essential, but also protecting vulnerable adults from the screen does too. Read More
Complications in Waterproofing Outdoor Screens
Posted by: Richard Williams | Posted on: November 12th, 2012 | 1 Comments
Using screens outside, whether it is for outdoor digital signage, information provision or for providing entertainment, will require some form of weatherproofing. Using any electrical appliance outdoors can only be done safely and reliably if the screen is protected from the weather—particularly from water. Read More
Outdoor TV Systems
Posted by: Richard Williams | Posted on: November 11th, 2012 | 0 Comments
Following the smoking ban in public places that is in force throughout most of Europe and with the forthcoming World Cup just around the corner, more and more pubs, restaurants and bars are looking to install outdoor TV’s. Read More
Digital Signage and the Benefits of Going Outdoors
Posted by: Richard Williams | Posted on: November 10th, 2012 | 0 Comments
Digital signage has literally exploded in recent years. Since the development of flat panel TVs in the late nineties they have completely usurped the home TV market as well as seeping out of home to now litter the shopping malls, stores and transport hubs of our cities and towns.
And these digital out of home systems are now seeping outside to the high street with outdoor digital signage becoming a large part of the entire outdoor advertising sector – but s outdoor digital signage really worth the headache and expense?
While it is true that outdoor TV systems require protection from the elements, and added cost that doesn’t affect indoor systems, there are many great advantages to using digital signage outdoors.
The first advantage is the increased size of the audience. No matter how busy a shopping mall or retail unit is, there will be far more people outside the store than in so advertising to such larger numbers means more people will see your message. And it is not just passersby who get to view your message either. Those driving through the town or travelling on public transport also get to see the message, generating even higher viewing figures.
Secondly, because of the proliferation of digital signage in recent years we are now very accustomed to seeing these screens around our malls and shopping areas; however, outdoor digital signage is not nearly as widespread as indoor systems so there is less competition in outdoor environments which makes any outdoor digital sign easier to stand out and get noticed if the only competition is less attractive static signage.
Another advantage to outdoor digital signage is its night time notcieability. When darkness falls and static signs long become invisible in the gloom, outdoor digital signage becomes even more noticeable with its illumination impossible to miss.
Outdoor Digital Signage – Ten Steps to Success – Part 2
Posted by: Richard Williams | Posted on: November 9th, 2012 | 0 Comments
Here is a continuation of the steps that can help you avoid some of the most common outdoor digital signage pitfalls: Read More
The Change of Screens – Birth of Digital Signage
Posted by: Richard Williams | Posted on: November 8th, 2012 | 0 Comments
LCD and plasma TVs have only been around for the last decade. It wasn’t that long ago that most TV screens in use were the bulky old CRT (cathode ray tubes); now, liquid crystal displays have completely usurped the TV market forcing the CRT into obsolescence. Read More