News
Recommended Locations for Outdoor Digital Signage
Posted by: Richard Williams | Posted on: July 5th, 2012 | 3 Comments
Outdoor digital signage is the fastest growing sector in the out of home advertising sector. One of the reasons for the rise in take of digital outdoor signage systems is the high volume of views an outdoor TV screen will receive compared to an indoor campaign. Read More
Energy Consumption for Outdoor Digital Signage has Dropped Dramatically
Posted by: Richard Williams | Posted on: July 4th, 2012 | 0 Comments
Establishing a clear return on investment is a key aspect for many people embarking on digital signage.
Digital signage has many advantages in comparison to static media, including cost-saving ones, such as not having to paste new content up manually, with content for a digital signage display uploaded instantly and remotely.
Power consumption, however, is one cost disadvantage commonly cited against digital signage, and in particular outdoor digital signage with the need for added climatic systems. Furthermore, not only does powering a screen cost money, but also in such environmental conscientious times is not very eco-friendly.
Power consumption for outdoor digital signage, however, has dropped dramatically in recent years, according to recent analysis.
A worldwide consulting firm analysed digital billboards in the United States and discovered that over last four years, energy consumption has declined by 61 percent, while energy consumption for outdoor digital posters has declined by 40 percent over the same period.
The analysis, sponsored by the Outdoor Advertising Association of America (OAAA) and conducted by Louis Berger Group (LBG), based in Morristown, NJ, discovered several reasons for the decline in energy consumption for outdoor digital signage, including:
- Introduction of Brightness controls, reducing brightness at night and reducing energy consumption.
- Increased use of climatic systems that reduce the need for power-hungry air conditioning.
- Better technology of LCD screens, such as LED backlights, which reduce actual screen consumption by 75 percent or less.
Climatic systems that control the temperature of LCD screens in outdoor digital signage are not only essential to reduce power consumption, but also to ensure the prolonged life of the screen. A screen too hot or too cold will expire in far less time than one kept in the correct temperature range.
Providing a decent digital signage enclosure equipped with cooling fans and other climatic systems is one method of ensuring prolonged and efficient outdoor digital signage.
Uses of Outdoor Digital Signage – News and Information
Posted by: Richard Williams | Posted on: July 3rd, 2012 | 0 Comments
Anybody looking into outdoor digital signage or display screens for public areas, may be excused in thinking that signage is predominantly designed for advertising, branding and promotion; while marketing is obviously a key area for Dooh (digital out of home) as it gives advertisers great advantages over static posters and commercials, there is another key area for using screens in public places: information. Read More
Difficulties Keeping Outdoor Digital Signage Cool in Summer
Posted by: Richard Williams | Posted on: July 2nd, 2012 | 0 Comments
With summer arriving we can say goodbye to the cold and dark mornings and begin to take advantage of the warmer weather by spending more time outdoors. Outdoor digital signage is more effective in the summer, as the weather is better and people linger longer around high streets and retail parks, taking more time walking around, increasing the dwell time on outdoor screens. Read More
The Usefulness of Outdoor Digital Signage – Providing Assistance on the High Street
Posted by: Richard Williams | Posted on: July 1st, 2012 | 0 Comments
Digital out of home (DooH) advertising has become widespread, being as it is an effective method of marketing available at a relatively low cost. But there is more to digital signage than a form of out of home advertising it can be both functional and helpful too. Read More
Communicating with the Community – digital signage for schools and religious buildings
Posted by: Richard Williams | Posted on: June 30th, 2012 | 0 Comments
Providing information to the local community is important for several community centric locations in most towns and villages. In many communities upcoming events need to be relayed as does important information and outdoor digital signage is providing to be the perfect media for such communication. Read More
Zombies on Road Point to Importance of Digital Signage Security
Posted by: Richard Williams | Posted on: June 29th, 2012 | 0 Comments
In Lancaster County, Pennsylvania, last week, motorists were startled to come across roadside electronic signage that warned them of zombies ahead and to, “Be alert for Tanks.” The signs on Highway 160 were erected to warn motorists of night road works, but were commandeered by technology vandals who reprogrammed them. Read More
What Can Go Wrong – Causes of Digital Signage Failure
Posted by: Richard Williams | Posted on: June 27th, 2012 | 0 Comments
Gaining a return on investment (ROI) is one of the most important aspects of investing in a digital signage campaign. If the screens do not generate enough revenue to cover their initial cost, it could be argued that your digital advertising campaign has been a failure. Read More