News
Boosting Your Retail Business – Outdoor Digital Signage
Posted by: Richard Williams | Posted on: June 26th, 2012 | 0 Comments
Retail is one of the leading users of digital signage. In-store display screens have multiple uses for retailers:
• Increasing sales
• Manipulating Customer Choices
• Point of Sale Promotion
• Raising the profile of the business Read More
Simple Solutions for Dynamic Digital Signage
Posted by: Richard Williams | Posted on: June 25th, 2012 | 0 Comments
Out of home advertising has gone through some dramatic changes over the last decade. Static posters and hoardings are now moving aside for the modern and dynamic digital screens that are becoming commonplace in subways, shopping malls and even along main streets as outdoor digital signage. Read More
Digital Signage and the Environment
Posted by: Richard Williams | Posted on: June 24th, 2012 | 0 Comments
The environment is now a key concern for many people. Many business and industries are doing their level best to cut down on emissions and reduce consumption. However, as more and more companies are resorting to digital signage and out of home media as part of their marketing strategy, is it indicative to a green approach to business? Read More
Protecting Communication Screens
Posted by: Richard Williams | Posted on: June 23rd, 2012 | 0 Comments
The LCD TV has come a long way from the first devices that were manufactured for the home entertainment market. These flat screen TVs are now just as likely to be seen in your local shopping centre or retail-park as they are in a front room. Read More
Minimizing Potential Failures of Digital Signage
Posted by: Richard Williams | Posted on: June 22nd, 2012 | 0 Comments
The falling cost of LCD and plasma TV devices has meant that it is now cheaper to implement digital signage than ever before. However, there is still quite a high initial investment to be made when embarking in the digital advertising route and ensuring you get a return on this investment is obviously vital otherwise the entire campaign would be a waste of time. Read More
Digital Signage – Some Common Terms Explained
Posted by: Richard Williams | Posted on: June 21st, 2012 | 0 Comments
Digital signage is a new industry and as with any new technology it is shrouded in different terms and titles. Even digital signage itself has a myriad of other names: digital advertising, out of home advertising, digital billboards etc.
Many of the terms associated with this new technology are quite self explanatory, however, some confusion still arises when discussing digital signage so here are a few of the more common terms relating to it: Read More
Sunlight and Outdoor Digital Signage
Posted by: Richard Williams | Posted on: June 20th, 2012 | 0 Comments
The use of digital signage in outdoor locations has increased rapidly over the last few years. The falling price of commercial LCD and plasma TVs combined with the growth of protective outdoor LCD enclosures has meant that placing a TV outside for the purposes of digital advertising is neither expensive nor difficult to do. Read More
Outdoor Digital Signage – Night Time Advertising that Comes Alive
Posted by: Richard Williams | Posted on: June 19th, 2012 | 0 Comments
As an advertising medium, outdoor digital signage is pretty effective at engaging an audience. Compared to standard print posters and other outdoor advertising, digital signage screens really stand out and have proved themselves to be more effective at getting a message across. Read More