News
How We Test LCD Enclosures
Posted by: Richard Williams | Posted on: October 19th, 2011 | 0 Comments
Because of the varied environments LCD enclosures find themselves in, ensuring they can withstand the demands of the location is essential. Designing a product to cope with rain, excessive temperatures and physical impact is one thing, but it is impossible to ensure the LCD enclosure operates to design specifications unless it is thoroughly tested. Read More
Keeping Outdoor Displays Warm
Posted by: Richard Williams | Posted on: October 18th, 2011 | 0 Comments
Whether it is for information, advertising or another form of outdoor digital signage, LCD screens provide an ideal platform. Up-to-the-minute information is easily relayed on a networked screen, which is why they are now a common sight in many transport hubs such as bus and train stations.
Targeting Specific Audiences
Posted by: Richard Williams | Posted on: October 16th, 2011 | 0 Comments
Outdoor advertising has one big advantage—audience size. For generations advertisers have realized this potential for targeting specific audiences by placing advertising messages, slogans and branding in outdoor environments. Adverts selling everything from holidays to beer, clothing to cars have traditionally littered High streets, transport hubs and shopping malls. Read More
Indoor and Outdoor Digital Signage – the hidden differences
Posted by: Richard Williams | Posted on: October 15th, 2011 | 0 Comments
They look the same. And the screens in shopping malls and airports seem to be doing exactly the same thing as those screens outside, and yet, there are some subtle differences in the way outdoor digital signage and indoor screens function, and in the methods each system uses to obtain views.
Three Basic Tenants of Good Outdoor Digital Signage
Posted by: Richard Williams | Posted on: October 13th, 2011 | 0 Comments
With the falling cost of digital signage hardware such as LCD screens, media players and outdoor enclosures, outdoor digital signage is becoming an increasingly easier for businesses and institutions to implement. Read More
Where Next for Outdoor Digital Signage?
Posted by: Richard Williams | Posted on: October 11th, 2011 | 0 Comments
Outdoor digital signage continues to grow year on year. More and more billboards are becoming digital with giant roadside hoardings adorning many highways and byways, while along the high street LCD screens are slowly usurping the traditional advertising sheets and posters that have long been part of most cities and towns. Read More
Digital Signage’s Effect on the Environment
Posted by: Richard Williams | Posted on: October 7th, 2011 | 0 Comments
As digital signage replaces traditional print media, taking over shopping malls, retail stores and the billboards of major towns and cities, one argument that has started cropping up is the effect digital signage has on the environment. Read More
Protecting Outdoor Screens – it’s all in the Enclosure
Posted by: Richard Williams | Posted on: October 5th, 2011 | 0 Comments
Outdoor digital signage has many uses, from advertising, raising brand awareness to providing useful information for customers and service users; however, the implementation of outdoor digital signage has many challenges. Read More