News
Royal Wedding gets the DOOH Treatment
Posted by: Richard Williams | Posted on: April 27th, 2011 | 0 Comments
With an expected TV audience of over two billion people, this week’s royal wedding is becoming a huge event, not just in the UK, but across the world too. Read More
Food Advertising – Outdoor Digital Signage
Posted by: Richard Williams | Posted on: April 26th, 2011 | 0 Comments
Outdoor advertising is one of the oldest and yet still one of the most effective forms of out of home advertising. For food advertisers, outdoors is one of the most important areas to advertise in as it can provide all sorts of opportunities. Read More
Research into Orientation and Screen Size
Posted by: Richard Williams | Posted on: April 21st, 2011 | 0 Comments
Despite the growth of digital signage over the last decade, very little research has been conducted into the effectiveness of different sizes of screen, and how different screen orientations effect content recall. Read More
Digital Signage Advertising – Importance of Message and Position
Posted by: Richard Williams | Posted on: April 15th, 2011 | 0 Comments
Anybody new to the world of digital out of home (Dooh) may find the industry a quagmire of jargon, technical speak and a myriad of companies regaling the importance and benefits of their software, network systems, or content creation programs. Read More
NEMA Codes for Outdoor Digital Signage
Posted by: Richard Williams | Posted on: April 14th, 2011 | 0 Comments
When it comes to taking a screen outdoors, protection is crucial to ensure the safe and reliable operation. Weather elements can easily disable an electronic display so ensuring the enclosure that houses the screen offers enough protection is a critical aspect of outdoor digital signage. Read More
Australians Clampdown on Sexual Images used in Outdoor Advertisements
Posted by: Richard Williams | Posted on: April 11th, 2011 | 0 Comments
The Australian Advertising Media Association, the outdoor advertising industry body, is considering a code of practice to regulate images of sex and sexuality on outdoor billboards including outdoor digital signage. Read More
Most Iconic Outdoor Advert of all Time
Posted by: Richard Williams | Posted on: April 7th, 2011 | 0 Comments
As mentioned last week, the Outdoor Media Centre (formerly the UK’s Outdoor Advertising Association) has been looking to find the most iconic outdoor advertisement of the last fifty years. Read More
Outdoor Digital Signage used as Menu Boards
Posted by: Richard Williams | Posted on: April 6th, 2011 | 0 Comments
Outdoor digital signage is now a fairly common application. Outdoor advertisements, once displayed in traditional static signage, are now slowly being replaced by more dynamic digital versions. Read More