News
Brand Promotion with Digital Signage
Posted by: Richard Williams | Posted on: March 7th, 2011 | 0 Comments
Brand promotion is not the same as advertising or other forms of marketing. Brand promotion is a marketing strategy that attempts to increase awareness of a brand name and increase customer loyalty. Read More
Types of Screen to use in an Outdoor TV Enclosure
Posted by: Richard Williams | Posted on: March 4th, 2011 | 0 Comments
An Outdoor TV enclosure can be used for a variety of tasks: outdoor digital signage, information screens in railway stations, and even outdoor TVs for gardens, bars and pubs. They have advantages over other forms of outdoor TV use in that they can house almost any type of LCD or plasma screen. Read More
Prevalence of Outdoor Information Screens
Posted by: Richard Williams | Posted on: February 18th, 2011 | 0 Comments
Using TV screens for providing information is not a new phenomenon. It was common to see old CRT monitors in places like train stations and airports to provide timetable information and other travel news. However, with the rise of the flat panels TV, the use of information screens has expanded and more and more businesses and institutions are using displays to keep customers, staff and members of the public informed. Read More
Outdoor TV Enclosure – Plasma or LCD
Posted by: Richard Williams | Posted on: February 17th, 2011 | 0 Comments
Outdoor digital signage enclosures are becoming a common commodity for protecting screens in outdoor locations. Outdoor digital signage, information screens and outdoor TVs for entertainment are often housed in plasma or LCD enclosures. While these enclosures are very similar, the TVs the y enclose are very different; so what is best for outdoor viewing, plasma or LCD? Read More
Outdoor Digital Signage – High Brightness Screens
Posted by: Richard Williams | Posted on: February 11th, 2011 | 0 Comments
Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding. Read More
Armagard to Exhibit at DSE 2011
Posted by: Richard Williams | Posted on: February 10th, 2011 | 1 Comments
Digital Signage Expo 2011 (DSE), which runs from 22 to 25 February at the Las Vegas Convention Center, is expected to be one of the world’s largest exhibitions of digital signage manufacturers, providers and content creators. Read More
ISE Amsterdam – Totems, Interactivity and 3D
Posted by: Richard Williams | Posted on: February 9th, 2011 | 1 Comments
Expo season has arrived with many digital signage exhibitions taking part across the globe throughout the coming weeks and months. ISE Amsterdam (Integrated Systems Europe) at the start of February had the distinction of hosting the world’s largest number of DOOH manufacturers (digital out of home) so far. Read More
The Psychology of Digital Signage
Posted by: Richard Williams | Posted on: February 4th, 2011 | 0 Comments
Digital signage, or digital out of home advertising, is similar to other advertising mediums in that its effectiveness, is in part, governed by human psychology. There has been much research by psychologists into the effectiveness of advertisements and recent studies in digital signage have reflected the relevance of psychology on the effectiveness of a Dooh campaign. Read More