News
LCD Enclosures – No Location is too Severe
Posted by: Richard Williams | Posted on: February 3rd, 2011 | 0 Comments
There are many outdoor locations where running a TV screen, whether it is for outdoor digital signage, information or to provide entertainment, looks to be impossible. Many outdoor locations are either extremely hot, very cold, under intense sunlight, or under severe weather. Read More
Outdoor TV Screens – Economical and Simple Outdoor TVs
Posted by: Richard Williams | Posted on: January 27th, 2011 | 0 Comments
Our social lives are changing. Even in colder climates there is more of a move toward outdoor living, especially when we socialise and go to bars and pubs, many of whom are now providing outdoor areas for people to relax in. Read More
Methods of Mounting an LCD Enclosure
Posted by: Richard Williams | Posted on: January 20th, 2011 | 0 Comments
Whether it is for outdoor digital signage, an information screen or an outdoor TV, LCD enclosures are being used in varying locations, and for various reasons. Read More
Waterproof TVs – Cost and Effectiveness
Posted by: Richard Williams | Posted on: January 19th, 2011 | 1 Comments
Since flat screen TVs first emerged over a decade ago, there use has become ubiquitous replacing the cathode ray tubes (CRT) which were used for years to provide television entertainment. Read More
Implementing Outdoor Screens in Busy Public Locations
Posted by: Richard Williams | Posted on: January 17th, 2011 | 0 Comments
Outdoor digital signage and screens providing information, news and weather, are now a common sight in many outside locations. Flat screen devices like the LCD TV, or plasma, have fallen dramatically in price over the last few years and are now a commonly used for out of home usage. Read More
Boosting Customer Numbers in Retail with Outdoor Digital Signage
Posted by: Richard Williams | Posted on: January 13th, 2011 | 0 Comments
Retailers are no strangers to digital signage. One of the main users of indoor screens, retail has been on the forefront of digital out of home advertising (DOOH) since its arrival a little over a decade ago. Read More
Finding and Eliminating the Hidden Costs of Digital Signage
Posted by: Richard Williams | Posted on: January 12th, 2011 | 0 Comments
Digital signage has become a popular form of marketing and promotion. Initially an expensive endeavor, the falling price of LCD and plasma screens and the increasing availability of content platforms and turnkey solutions like digital posters has now made it a more accessible media. Read More
Outdoor Digital Signage – Urban Centerpieces
Posted by: Richard Williams | Posted on: January 11th, 2011 | 0 Comments
There are certain locations in city and town centers that become centerpieces. Places like Times Square in New York and Piccadilly Circus in London spring to mind with their bright signage and ad displays.
With the emergence of outdoor digital signage and outdoor advertising screens, more and more locations, in more and more town and cities, are generating their own urban centerpieces.
Digital advertising screens are more than just commercial driven devices. Many outdoor digital signs are multi-purpose providing not just advertisements but information such as weather, news and local facts; or entertainment, showing short TV clips mixed in with the advertisements.
This type of approach to outdoor advertising not only makes the commercials more likely to be seen as people seek out the information and entertainment, but also, provides a centerpiece for an outdoor location.
And when outdoor digital sign is erected, often other follow suits as advertisers and information providers seek to find the best location possible, creating digital quarters in cities and towns.
As outdoor digital signage is modern, engaging and dynamic, these digital centerpieces create an aesthetic modernity that can raise the profile of even the dowdiest and blandest of city centers.
These centerpieces generate trade for retailers and hospitality businesses in these areas, helping regenerate the city or town centre.
While many of these locations may not become as famous or renowned as Times Square or Piccadilly Circus, they are raising the profile of many towns and cities that often get overlooked by tourists, and shoppers willing to travel to new locations.
One such are where digital signage is being implemented in the city centre is Birmingham in the UK, where large outdoor digital signage screens are being implemented near their flagship shopping centre The Bullring. Other cities in the UK are using outdoor screens in this manner too, such as Manchester and Glasgow.
Outdoor Digital Signage in Birmingham UK