News
Evaluating the Success of an Outdoor Digital Signage Campaign
Posted by: Richard Williams | Posted on: August 30th, 2010 | 0 Comments
The biggest hurdle in convincing somebody to embark on a digital signage campaign is the expected return on investment. No installer can make promises as to the extra revenue that it can create and for outdoor digital signage the problem is intensified. Read More
Digital Signage – Preventing Dead Screens
Posted by: Richard Williams | Posted on: August 27th, 2010 | 0 Comments
A digital signage screen that isn’t working is an all too common sight these days. Damaged, badly maintained or software issues often lead to screen failure but the effects of which have a strong bearing on, not just the screen owners and advertisers who are losing revenue and wasting their investment, but as Raji Kalra on Sixteen-nine points out, “black or damaged DOOH networks hurt the industry as a whole when their product is down or showing problems. It causes another kind of ripple effect none of us want.” Read More
Digital Signage – The Cost of a Damaged Screen
Posted by: Richard Williams | Posted on: August 25th, 2010 | 0 Comments
Digital signage is a growing industry but the one thing that puts off newcomers into getting involved is the initial investment and uncertainty of getting a return.
This is exaggerated in the world of outdoor digital signage where the set-up costs are a lot higher. While digital signage can be used for multiple purposes: Advertising, Information, Branding – getting a return on the initial investment is still highly important. Read More
Outdoor TV Screens – Saving Lives – Part Two
Posted by: Richard Williams | Posted on: August 23rd, 2010 | 0 Comments
School/college Campus
Unfortunately gun incidents around colleges, schools and universities has become and all-too-common problem. Recent gun-related incidents at universities and even an army barracks indicated the need for providing real time information for the emergency. Many of these incidents can be quite protracted and lives can be saved if people can be warned to remain off campus until the incident is over. Read More
Will Outdoor Digital Signage Replace Print?
Posted by: Richard Williams | Posted on: August 12th, 2010 | 0 Comments
More and more screens are turning up in outdoor locations; roadside billboards, bus stop digital advertising and outdoor digital signage screens along the high street are now a common sight in many cities and towns.This increase has much to do with the falling cost of flatscreen technologies like LCD TVs and plasma screens, and in part, due to LCD enclosures that enable these devices to be completely protected in outdoor environments.
Digital Signage – Why Viewing Angle is So Important
Posted by: Richard Williams | Posted on: August 11th, 2010 | 0 Comments
There are a whole host of challenges in placing a screen in an outdoor location; sunshine, the weather, temperature, not too mention location and networking the screens together. And while all these aspects to outdoor screens are highly important, there is one area that can often get overlooked but is highly important and shouldn’t be underestimated – the angle. Read More
Outdoor Display Screens – Versatile and Flexible Communications
Posted by: Richard Williams | Posted on: August 10th, 2010 | 0 Comments
Communication technologies have continually advanced over the last few decades. From pagers to mobile phones, email to the PDA, there are now numerous ways of communicating with people. Read More
Outdoor Digital Signage Versus Indoor – Content Differences
Posted by: Richard Williams | Posted on: August 7th, 2010 | 0 Comments
Many people assume that outdoor digital signage screens seen along the high street, roadside or outside public buildings, are the same as the indoor displays seen in shopping malls, retail stores.
And many outdoor digital signage screens are just the same indoor commercial screens housed in protective LCD enclosures which prevent the weather elements from damaging the screen. LCD enclosures also have climatic controls to ensure the screens don’t overheat or freeze in cold temperatures. Read More