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Digital Signage in Washdown Locations
Posted by: Richard Williams | Posted on: March 15th, 2010 | 0 Comments
Advertising is not the only reason people turn to digital signage. Using LCD screens for relaying information is far more effective and flexible than traditional methods. Read More
Benefits and Drawbacks of Digital Signage
Posted by: Richard Williams | Posted on: March 12th, 2010 | 0 Comments
With such popularity and growth, the digital signage market has become one of the fastest growing industries around. Many people see it as affective and cost effective marketing method. However, unlike other media, establishing a return on investment and working out the effectiveness of a digital signage campaign can be quite difficult.
Some Common Mistakes in the Implementation of Digital Signage
Posted by: Richard Williams | Posted on: March 3rd, 2010 | 0 Comments
As with any new technology a lot of trial and error is involved with implementing digital signage. However, with more and more organisations wanting to get involved with digital advertising and anxieties over return on investment (ROI) being commonplace it is often beneficial to learn from other people’s mistakes. Read More
A Guide to the Protection of Outdoor Digital Signage
Posted by: Richard Williams | Posted on: March 2nd, 2010 | 0 Comments
The popularity of digital advertising has risen dramatically over the last few years as the costs of using TV screens for out of home use has fallen quite considerably. And it was only a matter of time before this new marketing method was taken from the confines of the retail floor and placed in outdoor locations. Read More
Digital Signage and the Benefits for Small Business
Posted by: Richard Williams | Posted on: March 1st, 2010 | 1 Comments
Running a small business has probably never been as difficult as it has in the modern financial climate. Each and every day, hundreds of small businesses close their doors permanently. Read More
Outdoor Digital Signage in an Emergency
Posted by: Richard Williams | Posted on: February 23rd, 2010 | 0 Comments
We are all used to signs indicating danger and warning us of potential hazards. Electricity and chemicals are often labelled, while on the road tight bends and falling rocks are warned by signage in advance. Read More
Outdoor Digital Signage – Choosing the right enclosure
Posted by: Richard Williams | Posted on: February 18th, 2010 | 0 Comments
Protection is vital for any enclosure that is to house an outside digital signage system. Ensuring the rain, wind and snow doesn’t penetrate into the screen is vital, as is ensuring the optimum operating temperature inside the enclosure. However, regardless of whether a digital sign is placed indoors or out, it still needs to look the part. Read More
Choosing Content for Outdoor Digital Signage
Posted by: Richard Williams | Posted on: February 16th, 2010 | 0 Comments
Utilising outdoor digital signage is different to that of an indoor campaign. There are aspects to using outdoor digital advertising that don’t occur indoors. Read More