Outdoor Digital Signage – Health and Safety Responsibility

Outdoor digital signage is one of the fastest growing areas in the whole digital out of home (Dooh) industry. In outdoor locations across the country, screens and digital billboards are beginning to spring up everywhere from the high street to along roadsides.

Digital signage in outdoor locations does require a lot of forethought before you go ahead and erect an installation as there is a lot to think about.

Firstly, there is the location. Not only do you have to find somewhere where the display will be as visible as possible but also you need to ensure you have the relevant permission, and secondly, you need to ensure that whatever type of outdoor digital signage you are erecting, that it is safe.

There are many different areas of health and safety that you have to think about before placing digital signage in an outdoor location:

Driving Distraction

There has been much debate in many states and counties where digital signage has been erected along roadsides. There are those that argue that these digital billboards are a distraction to motorists and many counties are now looking at banning roadside screens. However, as with any new technology the onus of responsibility rests with the installers so if you feel that your outdoor digital signage campaign could be seen as distracting to motorists, perhaps you should think again.

Public Liability

If your digital signage was to fall and injure somebody then you could be culpable for a hefty compensation claim so it is vital you ensure the screen is secured and can not pose a risk. Also it is important to remember that if somebody was to vandalize the screen, resulting in smashed glass or other hazards, you could also be liable for that so ensuring the outdoor digital signage is protected with a vandalproof LCD enclosure with toughened shatterproof glass is essential in an outdoor location.