Planning a Digital Signage Campaign? Things to look out for:

Digital signage has become a new buzzword in some business sectors. This new media has been touted as a low cost advertising medium that can be even more effective than TV or radio advertising. However, not all business can reap the rewards of digital signage and in some cases caution needs to be taken before making any investment in digital advertising as it can be difficult to establish a clear return on investment (ROI).

In planning any campaign implementing TV screens such as plasma and LCD as digital advertising, serious consideration needs to be taken into certain aspects.
The location of the signage is perhaps the most crucial aspect of assessing any return on investment. There are several aspects of the locale that is important to the success of the digital signage campaign.

Firstly, the amount of people that will see the sign is crucial for any advertising campaign. If the locale is in a busy thoroughfare in say a shopping mall where there are thousands of people passing each hour then the advertising campaign will be reaching a large audience. However, all too often, digital signage systems are placed in the wrong position or in the wrong area and despite the numbers of people passing; the message on the screens can be missed.

Another aspect to consider is the type of location the signage system will be placed in. Is it indoor or outdoors, will the LCD TV be kept at room temperature and what will the humidity levels be like?

LCD TV and plasma systems are generally only designed for indoor use so if the signage campaign is to be taken outdoors or in an indoor location where temperatures or humidity may be abnormal such as in an industrial environment.

If the TV system is to be placed outdoors or in a hazardous area then consideration should be given to protecting the outdoor digital signage system in an LCD enclosure. These devices will ensure the enclosed LCD TV is protected from the weather systems such as rain and snow and they often house heating and cooling systems to counter the effects of outdoor temperatures.